PENGARUH KUALITAS KERJA DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN DI RUMAH SAKITKABUPATEN BUNGO DENGAN METODE SEM

Abstract

The aim of this research is to analyze the impact variables of  quality of work, service quality and satisfaction medical patient on RSUD H. Hanafie. This research use a survey method andthe collecting data with proportionate sampling and judgement sampling method. The analyzed data with SEM under amos 18.0 with maximum likelihood estimation. From data analaysis obtained by result where model raised in this research acceptable. The result showed that the model of this research has fulfilled the goooness of fitwith chi square 145.154, GFI 0.95, TLI 0.905, CFI 0.929, RMSEA 0.087. Result of hypothesis examination obtained that quality of work had positive effect on institution image with CR 6.821, institution image had positive effect on satisfaction with CR 2.924. Service quality did not effect on satisfaction with  CR 0.219. Satisfaction did not effect on loyalty CR 0.640.  Institution image  did not effect on  loyalty with CR 0.786. Service quality  did not effect on loyalty CR 0.391. Service quality, institution image, and satisfaction  had positive effect on loyalty 0,2466. Satisfaction  had positive effect on loyalty trough satisfaction 0,01935. Service quality  had positive effect on satisfaction  trough institution image 1,5039.  Institution image  had positive effect on loyalty trough satisfaction 0,19795

Keyword : Quality of Work Life, Service Quality, Satisfation