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Keywords : Tujuan dilakukan penelitian ini adalah untuk mengetahui pengaruh gaya hidup dan citra merek secara parsial maupun secara simultan terhadap keputusan pembelian produk smartphone merek iPhone di Kabupaten Bungo. Metode penelitian ini bersifat Deskriptif K Bad Loans Consumer behavior Credit Terms Effectiveness Of Internal Control Financial Reward Gender Interest Rate Kantor Pos Kinerja Karyawan Minat Investasi Saham Modal Minimal Perception Persepsi Risiko Purchase Decision Self Efficacy Supervision Work Commitment Work Discipline Work Environment performance
About The Authors

Misra Yeni
Prodi Manajemen Fakultas Ekonomi Universitas Muara Bungo, Indonesia

Salmi Okmaida
Prodi Manajemen Fakultas Ekonomi Universitas Muara Bungo, Indonesia

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Home > Vol 1, No 3 (2021) > Yeni
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